Landing page: Writing tips
Wildlife students and faculty have research and education access to species on more than a million acres of UC Natural Reserve public lands, from coastal tidepools to inland deserts, and lush wetlands to Sierra Nevada forests. What do you want to study? Chances are, you’ll find it here.
WRITING TIP BLOCK ONLY. DELETE THIS BLOCK BEFORE PUBLISHING. This should be a sentence that describes the program and gives visitors basic information to make them feel grounded. It should use simple language and be honest and genuine, while enticing visitors to want to learn more.
Research news
Thinking outside
UC Santa Cruz’s Fort Ord Natural Reserve Director Joe Miller partners with a nearby charter high school to teach students about local natural history and introduce them to career pathways in natural science and conservation.
Sea otters use tools in a changing world
Sea otters are one of the few animals that use rocks and other objects to access their food, and a new study has found that individual sea otters that use tools—most of whom are female—can eat larger prey and reduce tooth damage when their preferred prey becomes depleted.
What is nature’s inherent worth?
For America’s first-ever report on nature’s inherent worth, and its contributions to the economy, our health and well-being, UC Santa Cruz’s Malin Pinsky will co-author a chapter on nature and climate change.
WRITING TIP BLOCK ONLY. DELETE THIS BLOCK BEFORE PUBLISHING. For your news stories, consider shortening the headlines and being a bit playful with them if the story allows. This will make the page look better and also hopefully draw in readers. When you write your descriptive blurbs, also try to keep them very short—maybe 35–40 words—for online reading that allows for quick skimming. Remember to choose stories according to your target audience’s interests.
Engaging subhead
Short, descriptive blurb of about 35–40 words that enables quick skimming.
WRITING TIP BLOCK ONLY. DELETE THIS BLOCK BEFORE PUBLISHING. This is a good place to highlight an important or interesting asset or program. Keep the header and copy short and to the point, and make sure it’s something that appeals to your target audience.
WRITING TIP BLOCK ONLY. DELETE THIS BLOCK BEFORE PUBLISHING. Speak to your audience here and really show them examples of what they could do and achieve with your program. Make sure to keep your copy short and readable! Aim for around 9th grade reading level.
See our impact
Subhead about program or projects
Short, descriptive blurb of about 35–40 words that enables quick skimming.
Subhead about program or projects
Short, descriptive blurb of about 35–40 words that enables quick skimming.
