WRITING TIP BLOCK ONLY. This area is your opportunity to hit your audience right away with a few impressive stats or numbers to make them go “Oh wow,” and keep scrolling on for more information. It’s sort of like the above-the-fold front page of newspapers (you know … those things you see in movies about the old days 😉 ). Look for figures that will be important and engaging to your target audience, and make them feel that your program is serious and significant. In this case, our target audience of prospective graduate students and faculty might want to know if our faculty is accomplished (it doesn’t get more accomplished than actual wildlife, haha); if we offer a wide array of programs; if our division is large and established; and what career prospects look like if they attend.

The Wildlife Division at UC Santa Cruz instills a sense of responsibility, appreciation, and expertise, giving students a deeper understanding of managing and conserving wildlife and ecosystems. Our goal is to increase society’s understanding of wildlife and its importance through research.

WRITING TIP BLOCK ONLY. Here’s where you can put a high-level overview that gives your visitor a sense of your vision and goals. Should be brief!

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